Boar Products Teams Up with Brownells and Crow Wholesale to Expand Nationwide Reach

In a move that solidifies its place among the leading names in firearm maintenance, Boar Products has officially partnered with industry giant Brownells and its wholesale arm, Crow Wholesale. The new collaboration opens the doors for broader availability of Boar Products’ premium, all-natural cleaning and lubrication solutions—both online and in gun shops across the country.

A Strategic Partnership with Industry Titans

Brownells needs no introduction. Since 1939, the company has served as a cornerstone of the firearms community, offering parts, accessories, and gunsmithing tools to shooters, hunters, law enforcement, and enthusiasts around the globe. Now, Boar Products joins that elite lineup, with Brownells offering direct-to-consumer access to Boar’s flagship Gun Cleaner and Lubricant, along with its growing suite of high-performance maintenance products.

But this isn’t just about consumers. Through Crow Wholesale, Brownells’ dedicated wholesale division, firearm retailers, shooting ranges, and dealers nationwide will now have easy access to Boar Products’ full product line. It’s a critical step in meeting the rising demand for sustainable, high-performance gun care solutions.

“We are excited to be joining forces with Brownells and Crow Wholesale—two renowned and respected entities in the firearms industry,” said Boar Products COO Adam Lopez. “Their expansive reach and outstanding reputation enable us to deliver our high-quality, all-natural products to an even broader audience. This partnership is a significant step forward in our mission to become the preferred choice for shooters everywhere.”

A Natural Fit for American-Made Performance

The partnership was made possible with the help of Aim Outside, a respected manufacturers’ rep agency with deep roots in the outdoor and shooting sports industries. Chris Hellen, VP of Sales at Aim Outside, called the deal “a natural fit” and emphasized the value of connecting American-made innovation with a distribution powerhouse like Brownells.

At Boar Products, founded in Fargo, ND in 2015, we have worked hard to build a strong reputation for clean performance—literally. Our formulas are made from all-natural, environmentally friendly ingredients, free from harsh chemicals and overpowering fumes. They’re trusted by professional shooters, hunters, and everyday firearms owners who need gear that works as hard as they do.

What This Means for Shooters

For firearm owners, it’s now easier than ever to get their hands on Boar Products. Whether you're shopping online at Brownells.com or browsing shelves at your local gun store, our American-made products are rolling out nationwide. For retailers with a Crow Wholesale account, ordering through Crow Wholesale means faster access and simplified inventory planning.

In short, the partnership marks a major milestone in Boar Products’ growth—and a win for anyone who values reliability, sustainability, and American craftsmanship in their firearm maintenance.

To learn more about our brand and products, or to explore our full line, visit boarproducts.com/shop.